When I recently first watch The Island I noticed that director Michael Bay flashed quite a few logos - many of them GM products - in his film. Kinda turned me off, actually. I want to watch a movie, not an elaborate advertisement. If I see one or two logos in an unintrusive manner, sure, no problem. But the advertising in The Island felt very intentional, very deliberate, very labored to me.
Now with Transformers the cross-promotional machine between GM and Michael Bay is in full swing and it already makes me cringe. I actually may not even see the movie in the theaters because of it. The idea of me paying $10+ to watch advertising for two hours...ugh.
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1 comment:
It was the best movie ever!!!
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